About Us

SquishyHug: Where Hugs and Laughs Collide!

G'day, mate! Welcome to SquishyHug, the place where love, laughter, and warmth come together. We're a proud Aus-Fil family-owned business with roots in Victoria, Australia.

The name "SquishyHug" reflects the heart and soul of our business. It all started with our family's nighttime routine. Every night, we would ask our little one to give us the biggest and coziest hug before tucking him into bed. It was all about the "Is that the squishiest?!” challenge. To our delight, our son would give us the squishiest, most heartwarming hug you can ever imagine!


From Squishy Comforters to Home Essentials

SquishyHug was born out of a desire to share that same warmth and comfort with others. We began by offering the most squishy and toasty comforters, designed to provide you with the coziest night's sleep imaginable as we all deserve a taste of cloud nine! Over time, our commitment to quality and customer satisfaction allowed us to expand our offerings. Today, we provide a wide range of home essentials and improvements that embrace the values of comfort, love, and warmth.

Why not make the whole world a bit cozier, right?


Sending Hugs and Giggles Your Way

At SquishyHug, our mission is simple: to send you virtual hugs and plenty of giggles through our top-notch products. We believe that your home should be a place of warmth, comfort, and belly-aching laughter, just like our bedtime ritual. Each item we offer is carefully chosen with this idea in mind, ensuring you and your loved ones can experience the same togetherness, comfort, and pure happiness that our family holds dear.


Our Commitment to Your Happiness

As a cheeky family-run business, we're here to sprinkle a little extra joy into your life. We are dedicated to providing you with top-notch quality, exceptional customer service, and a shopping experience that leaves you feeling like part of the SquishyHug family!

Thanks for choosing SquishyHug as your cozy, laugh-filled, and downright heartwarming one-stop shop. Dive into our store, and don't hesitate to reach out if you have questions or if you simply want to share your own squishy hug moments.

We'd love to hear from you!


With love, giggles and squishy hugs,

The SquishyHug Family